Suave x PinkLoMein – “Lush & Coily” Collection

In 2023, I partnered with Unilever and Suave to design exclusive artwork for the launch of the Suave “Lush & Coily” collection, a line created to celebrate and nourish natural hair textures. As the featured artist and visual storyteller, I developed a vibrant, affirmation-based design that embodies confidence, self-love, and cultural pride, values that are core to my brand, PinkLoMein.

For this collaboration, I was entrusted with art direction and visual development across packaging, digital assets, and brand storytelling. My goal was to convey the essence of Suave’s message, authenticity, and empowerment, through bold colors, expressive illustrations, and affirming imagery that resonated deeply with Black women and girls.

The final design was featured on Suave’s national packaging and promotional materials, merging commercial product design with fine art aesthetics. This project exemplifies my ability to lead creative direction from concept to execution, ensuring that every visual element communicates emotion, inclusivity, and brand integrity.

Through this collaboration, I showcased the power of visual art in amplifying underrepresented voices within mainstream beauty, cementing my commitment to partnerships that merge artistry with purpose.